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Pocket-Sized Alcohol?

Pocket-Sized Alcohol?

Take a peek around these days and you can find a drink fixer-upper anywhere. Health-enhancing drinks that cure a hangover. Super water to give you energy, tea to slim your waist, and even magic elixirs that make you smarter. Now drink creators have gone one step above and created tiny-enough-for-your-purse alcoholic pouches. Vodka, gin and whiskey have all been made into tote-able packages for the on-the-go guy or gal that needs happy hour at the office...STAT.

It all sounds silly, right? But the makers of ShotPak have created these drinks that can be picked up at a liquor store for $.99 to $1.50 a pop.
 
And the average drinking-age adult might say, “Hey, good idea!” People might be especially excited by the wide range of sippers available, including Kamikaze, Lemon Drop and Sour Apple. But what has some consumers up in arms is the fact that the so-called “party in a pouch” largely resembles the fruit drinks many children carry in their school lunches. Some critics even say that the cocktail in a pocket is giving teenagers one more reason to sneak alcohol into school, public areas, and even the home.
 
And the seemingly “cool” image portrayed by the scantily-clad woman in ShotPak ads—she has a packet sticking out of her low-slung jeans pocket—only further people’s worries that the image will give kids the wrong idea.
 
We want to know: Do you think this “alcoholic candy bar” has gone one step to far? What is your take on the hype that surrounds pop culture drinks? Are the manufacturers encouraging bad behavior? [Los Angeles Times]
 

Posted: 8/21/08