Happy Birthday, Viagra

Once a punchline for late-night monologues and locker room jokes, Viagra is now just a part of the cultural lexicon.

Since its appearance on the market in 1998, 35 million men have taken the drug, according to Pfizer. The San Diego Union Tribune reports that because sexual dysfunction has effectively been demystified for men because there is now a medical treatment in drug form, there is little shame in asking for help.

However, pills alone won’t improve your sex life. Experts say that the number one thing you can do is open the lines of communication with your partner. And remember to have some fun—you can even send a kinky text message. [San Diego Union Tribune]