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Taking Calorie Inventory
Restaurants in New York City started posting calorie counts on menus a few months ago, and now one parent company of a number of fast food chains is calling on all of their venues to follow suit across the country by 2011. You may not have heard of Yum Brands Inc., but you're probably all too familiar with their offspring: Taco Bell, KFC, Pizza Hut and Long John Silver’s. Soon, their menu boards will tell you exactly how much of that greasy stuff is going into your body. Yikes!
Jonathan Blum, a spokesman for the company, says, “We believe this is the right leadership role…to be providing more information so consumers can make better-informed purchase decisions about the food they eat.” Not exactly what you expect to hear from companies that inadvertently depend on people NOT making the best food decisions! But you may recall that back in 2007, both the Taco Bell and KFC chains transitioned to oils without trans fat, so at least they are heading in the right direction.
In addition to the changes made inside restaurants, Yum Brands will also cease advertising during TV shows watched by kids under 12 and it hopes to eventually create some online exercise programs aimed at adults and kids alike. Will the new calorie counts affect your eating habits or were you already aware of them? How often do you choose the healthier options at fast food chains? [MSNBC]