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The latest news on this change — carefully culled from the world wide web by our change agents. They do the surfing, so you don't have to!



Martha Stewart, Oprah, Donald Trump, and Madonna–all of these people are not only rich and famous, but they have managed to achieve success by creating their own personal brands. Is it possible to think of Stewart without imagining a fresh baked pie or Trump without envisioning bad hair and tall, shiny buildings?

When you're out in search of your dream job, think about what your personal brand entails. Do you want to portray that you're young and hip, tech savvy, or proficient in a certain language or skill? One of the easiest ways to create your own personal brand is by starting your own blog on a site like Blogger, Wordpress, or Typepad. Think of it as your opportunity to adequately fill in the part of the job application marked "other."

Creating a blog is free and most of the hosts have handy tutorials. Even if you don't generate a whole lot of traffic, you can get creative and demonstrate the expertise you have in your field. If you're an aspiring engineer, you post pics of your latest projects. Looking for a job in fashion? Write about your favorite designers. You get the picture.

Just keep in mind that your online persona will reflect directly upon the one you're trying to create in real life. The Boston Herald recently came out with a great article about looking to superheroes as business role models, but the tips apply to job seekers as well:
"Your appearance and presentation should consistently match your personal brand. Batman doesn't show up to the Batcave in a tattered T-shirt and sweatpants." He probably wouldn't post pictures on his Batman blog of he and Robin doing shots in the back of the Batmobile, either! So, remember to  keep it professional, folks.

Are you thinking about starting a blog or website to help promote your personal brand?

Posted: 10/16/08

I have just started my blog it been like therapy to me Link. Writing at night is the only time that I have to myself and I get a chance to share my thoughts with others. Its great.


I've been meaning to start my own blog for a while now, but I also realize that I have a lot on my plate. I'm hesitant to add another project when I know I don't have the time right now to devote as much time as I would like to it.


Alicia, I love reading your blog...and seeing your crocheted work...and reveling in the loveliness that is you!

I keep meaning to start a site for myself that showcases my writing, t-shirt making and other creative efforts. I've just been lazy about it. Maybe this is the encouragement I need!

  • By kristen
  • on 10/16/08 12:30 PM EST

I have one! Link It definitely takes work to keep up with it, and even if it doesn't generate money, it really is a good way to show yourself in the virtual world. You never know where it may lead. A lot of writing/blogging jobs will want to see your writing in action, as opposed to a resume, so it's a good long-term thing to keep up with.

  • By aliciak
  • on 10/16/08 11:03 AM EST