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David Pogue

David Pogue

Personal technology columnist for The New York Times

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Steve Wozniak

Steve Wozniak

The inventor of the Apple II computer and co-founder of Apple...

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Bob Levitus

Bob Levitus

Author, owner of computer assistance firm and known as "Dr...

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In Business, Macs Make More Money

One of the prevailing arguments regarding the Mac's superiority over the PC revolves around its intuitive ease of use. But how real is this claim? Can this subjective realm of preference be measured in real-world terms? Check out this article on CIO.com, which explains a number of studies that found Macs' simplicity clearly translated to increased productivity and, in turn greater revenue generation.

Posted: 1/28/08