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Paul Saffo

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The Internet's Freshest Face

First Friendster revolutionized the internet, then hi5 debuted, then this thing called MySpace erupted onto the social networking scene. But lately all you’ve been hearing about is Facebook.

Once the exclusive stomping ground of college and high school students, Facebook is now the hot topic around the corporate water cooler. In fact, many top CEOs and business recruiters are “friending” each other—making it hard for the kids who started Facebook to keep it to themselves.

Growing at an astounding rate, the popularity of Facebook has skyrocketed to 54 million active users, continuing to increase by about 3% every week. And the notion that Facebook is only for high school and college students is a thing of the past. In fact, Facebook claims that the 25-and-older demographic is the fastest growing on the site. And according to comScore Inc., a leading information provider on consumer internet behavior, new users in the 25-to-34-year-old age range are up 181%, while new users in the 35-plus range are up 98%.

As you embark on the first 30 days of using Facebook, you may be a bit leery or nervous about entering a web-based social community. You’re creating a representation of “you” in a program that was initially created for high school and college kids; like your first day at a new school, you may feel awkward while trying to link into a new group of Facebook friends. But with a little preparation and some patience, you can improve your friendships and become a Facebook master.

Relax, it’ll be fun! 

Posted: 1/21/08