Kute Blackson on The Love.Now Challenge

Would you please tell us about The Love.Now Challenge?
Growing up on four different continents, and seeing the reality that people from diverse walks of life live daily has deeply touched my heart. Whether it be the poorest slums in India, the forgotten villages in Africa. I have been touched by the rawness of life and what it means to be human. On the surface we may seem different but at the core we are all the same. We are ONE.

Everyone wants to be loved, and to love. It is the universal language. Each time I encounter another human being I am humbled and reminded of the vulnerability within us all. We are all such delicate and beautiful creatures, with the same hopes, fears, wants, concerns, and dreams.

How would you describe the challenge?
Oh, it’s very simple. For a full 24 hours, I invite you to love fully. During this one day my invitation to you, is to feel and express the love in your heart, without holding back. Whether, as kindness to a loved one or stranger, whether it comes through your passionate love making with your beloved. Or communicating authentically with those in your life. At some point during the 24 hours, you commit to sharing with at least one person the words “I love you,” with total heartfelt sincerity.

Live these 24 hours like they were your last, so that by the end, there is nothing left ungiven. If at any moment you feel as though you have stopped loving fully, simply start the 24 hour challenge, again. Once you have completed a full 24 hours, then repeat the challenge, and so forth.

It is easy to love when you feel like it, or are in the mood. But what about when you are not? It is easy to love those that you like, but what about those that most challenge you, or don’t fit your taste? It is easy to love when you are getting what you want but what about when you aren’t? Or when you are in traffic, hungry, sick, broke, upset, in pain, or busy?