Posts tagged with ‘business’

19 mar

Keeping the Industry Moving: Behind the Scenes of E-Commerce

RobertCordrayAs consumers, we view the websites, and often, we don’t know how we managed to get to the website or what it takes to purchase products are purchased through the website. Most of us just do it and never think about what happens behind the scenes. If you’re a new business owner and developer, you need to know what goes on behind the scenes in the world of e-commerce. Here is what you need to know:

1. You Need a Website with a Shopping Cart Plugin

First and foremost, you need a website with a shopping cart plugin. This is how transactions are made. You need to ensure that you can accept PayPal and all major credit cards. The website should be professionally built to attract customers to the website. Once they are on the website, they shouldn’t have any problems executing the transaction or they’ll lose the sale to a competitor.

The plugin should allow the products to be displayed along with the prices to make the process easier to buy. There should be zero impediments at the shopping cart or buyers will become frustrated and abandon the cart. The advertisers or business owners will have to engage in retargeting to regain the customers through specialized advertising.

2. Acquire a Merchant Account

A merchant account is where the cash transactions will take place. Every business should have one or no forms of payment can be accepted. Merchant accounts are easy to obtain. Simply go online and follow the steps to complete a merchant account. It’s easy once the foundation is laid. Without the merchant account, it’s not a transactional website. Acquire a merchant account and get your business going.

3. eCommerce Software

eCommerce software is a critical component of any e-commerce solution. The software will facilitate the processing of the order and cash transaction mechanisms. The software can make the transaction easier and also capture customer information in databases that can later be retrieved. Data from the transactions can also be analyzed.

The software should also monitor your store’s inventory. As soon as the inventory is taken from the automated warehouse, it should be documented on your website with e-commerce.

4. Purchase a Good Internet Service

Purchasing a good Internet server is essential to e-commerce. The server has to be fast and possess security measures to prevent hackers from intercepting credit card information during the transaction. An assigned server is necessary for ample security. Shop around for the best Internet service provider with high levels of security.

5. Website Security

Security is important in any online transaction. Each system should have, at least, a Secure Socket Layer(SSL). The transaction data is less likely to be hacked when this type of technology is employed. Customers will feel safe when you’ve considered website security. With online customers, the single biggest concern about making a purchase is website security. Customers want to know that their data will not be hacked when they swipe on your online store. Website security is important.

What You Need to Know About the Behind the Scenes World of eCommerce

Learn what you need to know about the world of e-commerce behind the scenes. The concept can be difficult to understand, but it’s easier with some tips. Website ecommerce will have you considering website security, type of Internet service, and countless other features to ensure their are not impediments to any customer making a purchase. If you want to know more about the process, consider reading more about it online. You’ll realize the importance of eCommerce when your company becomes more profitable. Search online to find out more about the behind the scenes world of e-commerce.

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Posted by Robert Cordray on March 19th, 2014 in Career, Technology | No comments Read related posts in , , , ,

18 feb

Why Sales Isn’t Dead and What’s Keeping It Alive

RobertCordrayIt’s easy to argue that the days of cold calling, door-to-door-salesman and the traditional sales funnel are coming to a close because they largely are. The traditional salesperson has lost a good amount of advantage, as the consumer has gained access to greater information about products and instant access to buy virtually anything he or she can think of via the Internet. While these particular sales methods may be dying, that doesn’t mean that the sales industry is declining as well. In fact, as the industry adapts to this new customer-centric environment, sales will continue to thrive by using new tactics and tools. Here’s a look at some of them.

Demand Creation

The problem with cold calling is that the sales team ends up spending a huge percentage of their time talking to the wrong person or talking to the right person who isn’t ready to buy. This takes a toll on the salesperson as well as the customer who may be turned off by a salesperson pushing a product they aren’t ready to talk about. Instead, companies are turning to demand creation in order to build up their reputation and form relationships with their entire consumer market. By doing this, when the customer is ready to buy, they come to the sales team rather than the other way around. Accomplishing this requires a multi-faceted approach that involves search marketing, public relations efforts, content marketing and presenting at industry events.

From Funnel to Lifecycle

The traditional sales funnel worked well for closing sales and moving on to the next customer, but in today’s competitive market ending a relationship with the customer after the sell is a surefire way to alienate your customers. Instead, the sales funnel should be converted into a continuous lifecycle where the customer continues to be engaged after the sell. The salesperson should develop a plan for how they can continue to proactively provide additional value to the customer through relevant and personalized conversations. If done right, this ongoing relationship will lead to additional purchases of upgrades, add-ons or new products and services.

Tools to Stay Organized

Obviously completing sales as described above will require keeping much more detailed records about potential customers and current customers in order to keep content relevant. This is where technology such as CRM from Salesforce become important. These tools can keep all of the information in one place where it is easily accessible by the entire sales team increasing efficiency and reducing costly customer service mistakes.

While certain sales methods are certainly declining, the sales industry will continue to remain relevant as long as sales teams continue to adapt how they approach sells and develop leads. In many respects, these changes are beneficial for both sides as the customers are no longer pressured into buying products they don’t need and the sales team spends more time with consumers who are truly interested in buying.

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Posted by Robert Cordray on February 18th, 2014 in Career, Finances, Uncategorized | No comments Read related posts in , ,

01 sep

6 Habits of Bad Managers

RobertCordrayMoving into a management position is often the next step on a career path, but many employees find that they are not naturally disposed to the new responsibilities a management position requires. Being a good manager requires wearing many different hats and maintaining a balance between pleasing bosses and pleasing subordinates. Often the added pressure will cause managers to develop some bad habits that lead to ineffective leadership and a negative work environment.

1. Hiring Second-Rate Employees

Managers need to be skilled in the field they work in, but many managers make the mistake of thinking that they need to be smarter than everyone they work over. This can often stem from pride or a sense of insecurity. These managers tend to quash their employeesí creativity and ingenuity and may insist on being right even though the best decision for the company goes against their own ideas.

Over time, these managers will tend to hire employees who will be subordinate to their ideas and donít threaten to show the manager up. The problem with this is self explanatory: the company will be left with mediocre teams that rely solely on the ideas of one person. Instead, managers should seek out the most skilled employees possible and draw on the expertise from everyone to get the best business results.

2. Being a Bully

While occasionally a workplace will see a single manager that bullies his or her subordinates, bullying tends to be part of a wider company culture that is either prevalent or tolerated. Many managers will become a bully that abuses employees verbally or even physically when they have too much pressure placed on themselves from their own managers. This type of negative culture leaves all employees in a state of fear because even if one employee hasnít been yelled at, they are left wondering when it will happen to them. Staff that live in fear cannot put forth their best effort and be creative nor can they trust their managers enough to come to them with a problem.

3. Focusing on Numbers not People

Managers have to wear many different hats, and often that means carefully managing a budget and getting certain productivity numbers. Since these numbers are often used to evaluate managers by their own boss, some managers will forget to manage their people and sit and crunch numbers all day. The problem is subordinates are rarely motivated by getting a certain number set each week, and if all they hear from their manager every week is a numbers report, they will quickly check out of their job or get frustrated from the lack of direction.

4. Not Giving Credit

It can be easy for managers to take all of the credit for the success of a project at meetings, but failing to acknowledge the contributions of subordinates makes you look dishonest and weak. Failing to express employee appreciation for outstanding accomplishments will quickly lead to discouragement and mediocre employees who feel there is no reason to put in an extra effort. The same goes for only criticizing employees or placing all of the blame on them when a project goes south.

5. Not Delegating

Whether they are unwilling to trust a subordinate with an important task, or simply cling to responsibilities to communicate their importance, some bosses will simply not let their employees do their job, which is to do what the boss no longer has time for. Delegating tasks doesnít diminish your importance, rather it simply shows you have a lot of important things to do. Nit picking and micro managing is merely taking the fast road to discontent and is likely to backfire in the end.

6. Not Setting the Example

If a manager wants employees to show up on time and have a good attitude at work, they need to start by doing that themselves. Staff will follow the lead of their manager, so if they see their manager skirting the rules or not upholding company values, they are not going to take those values seriously or seek to uphold them themselves.

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Posted by Robert Cordray on September 1st, 2013 in General, Relationships | No comments Read related posts in , ,