First 30 Days Blog

08 jul

Facebook for Your Business: 5 Ways to Market through Social Networking

RobertCordrayWhat started as a cool way for college kids to interact has now turned into a potent marketing tool. Facebook and other social media sites (Twitter, Instagram, etc, etc.) have evolved into something much larger than just a convenient way to share vacation photos.

No matter what market or industry you are in, it is almost certainly hypercompetitive. Finding ways to stand out and reach new customers can be a challenge. Social networking sites have now turned out to be business tools that any business cannot afford to go without. If you are new to the social networking scene then you will want to check out the following Facebook tips (most apply to the other social networks as well) in order to maximize what could and should be an important tool for you.

1. Use Facebook as a way to direct traffic to your official website

Brevity is the name of the game when it comes to marketing through social media. Social media consumers are so accustomed to streams of information constantly flowing in front of their eyes that they have almost become conditioned to skip over the long posts. Keep your Facebook posts brief and instead use them as a way to push traffic to your website where they can find more information.

2. Keep a distinction between your personal account and business page

Many businesses are using Facebook nowadays but that doesn’t mean there aren’t still millions of people who use the network purely for personal social interaction. Be sensitive to this. You’ll want to use Facebook as a way to build your customer base, not annoy potential customers. Keep personal posts, family photos, or strong opinionated posts to your personal page and keep posts on your business page strictly related to business.

3. Branch out and take advantage of new features

Facebook has adapted right along with their users so there are now plenty of features specifically tailored toward helping businesses promote, outreach and keep customers satisfied. It’s not enough for you to learn the basics. You should become adept at Facebook and constantly be looking to utilize new features such as customized and promotable ads or specialized business pages.

4. Be consistent

As mentioned earlier, social media sites are characterized by their rapidly changing nature. If you only post once or twice a week then it is likely to get lost in the stream of other posts that users are seeing. Set specific goals to post daily and, when appropriate, multiple times per day. Keep a variety in your posts so they don’t just become background noise to those that you are targeting.

5. Spread out the work

Your Facebook marketing will go much better if it is a team effort. You will reach far more people if multiple people are posting and sharing your posts. Get your employees on board with your social network marketing goals and encourage them to be involved. If you have a smaller business or work alone then try to find creative ways to entice customers to share your information with their Facebook friends.

About the Author: Robert Cordray is a freelance writer for and expert in marketing and business. With over 20 years of experience, Robert is now retired and hopes others can benefit from his writing.

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Posted by Robert Cordray on July 8th, 2013 in Career | 0 comments

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