First 30 Days Blog

06 apr

What If?

What if by some miracle we realized how far off track we are as a country, a country that appears to have cast aside its foundation of Integrity, Ethics and Character in favor of the personal reward of winning at any cost. This kind of reward, by the way, is usually very short term and typically has consequences that harm us and others as well.

What if there is a solution that in reality is simple yet profoundly effective. A solution that marketers have used for decades to create high product sales and behavioral changes that equal billions of dollars of revenue.

Every day we see millions of impressions generated from road signs to product-and-service logos and messages. These messages create behavior and buying habits, as well as addictions.

“Ideas and products and messages and behaviors spread like viruses do. Little causes have big effects.” -Malcolm Gladwell, The Tipping Point.

I’ve been working on a concept for two years that incorporates The Tipping Point theory in regard to behavior. For example, there are 450,000 yellow school buses in the Untied States. All of those buses have one thing written on the side, the school district they serve.

What if in place of the school district it said in large black print, “REAL WINNERS NEVER CHEAT.”


You see, it appears that cheating has become as common as sunshine, not just in schools where the national statistic indicates 80% to 90% of all middle school, high school, and college students either have cheated or are currently cheating. And it does not stop there. Daily we see accounts of government officials, celebrities, and sports personalities who appear to have no issue with lack of integrity.

School boards nationwide have some interesting rules and ordinances having to do with what is written on the side of a school bus.

What if there was a bright yellow school bus with a powerful message on the side, “REAL WINNERS NEVER CHEAT”?

There is now. I created the bus with the mission of bringing back what made this country great, Ethics, Integrity and Character. What’s next? Well, there are 13,087 yellow taxi cabs in New York City!BusPhoto2

“Nothing is more important than your character” – Gary King.

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Posted by First 30 Days on April 6th, 2010 in Global/Social Change, New Directions, Spirituality | 2 comments

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  • . . . and this would be paid for by . . . ?

    — Added by DadAndBrother on April 10th, 2010
  • Brilliant concept – it’s a “why hasn’t anyone though of this before” one.

    — Added by rsenewenger on April 12th, 2010

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