First 30 Days Blog

30 apr

Poverty: Just a State of Mind?

JoAnnaBoccardThe lady tossed her keys on the counter, the emblem shining brightly taunting me with the realization that she drove a luxury car. The quick movement startled me, the clanking noise abruptly changed my thoughts. I couldn’t take my eyes off her keys. I knew this happened for a purpose and the purpose struck me as one in which I should take notice. She obviously was proud of her ability to own a car of such stature.

The set of keys still lay on the counter in front of us as I asked her to wait a moment while I checked the price on an item she was purchasing as I thought it might be on sale. She told me, “No. Don’t bother checking. I prefer to pay full price.”

In the light of everyone I knew, and everyone whoever walked in or shopped in the store this was very unusual. They all wanted a deal, they all wanted to pay less than the discounted price, and they weren’t ashamed to say so.


Not only was this lady boldly exhibiting the fact that she had money and could prove it with the car she owned, but also that she did what most everyone does not and that is to establish the fact that she owned the mind-set of being wealthy. Not one ounce of her exuded a near-poverty belief. She was the epitome of a wealthy mind-set and I had the opportunity to witness it up-front and close.


I grew up in a family that had money and they spent it on what they needed and wanted. My Father had a good job that paid well, my mother did not work outside the home and she had the innate ability to manage their money.

My life as a child in my family meant that my father bought a new car every two to three years. My mother bought her clothes at an expensive department store in Denver equivalent to Nordstrom’s. We had the best food and the best meals. My mother, for our Sunday dinner would prepare a five-course meal beginning with a shrimp or oyster cocktail. When we had our farm, my father insisted that our cattle be grass fed with the most healthy grains added. With all this, my mother still managed to save money and we lived well.

The only time that I remember rejection was when I had asked my parents to buy me a sweater like that of one of my friend’s, and I was told it was too expensive. That having been the only refusal to my requests seems innocuous in my thoughts now.

My life in my family seemed quite easy financially, and this was a pattern that would have been my way of life going forward. But because of choices I made, because of a crucial turning point that I am responsible for my life started in a different direction. This was a direction in which I could never have imagined the results.


For me, though, I was sidetracked from my dream of being a costume designer by my parents, and had to quickly make other choices. I did not research and plan for my future. I settled for getting a job and did not know what to expect. This lack of planning ultimately turned out to be very foolish. I didn’t know if I would like working at a job for the rest of my life, but I made the choice and knew I would have to live with it.

Maybe I was following in my father’s footsteps since as children we learn from what we see before us. Whatever the reasons this began my foundation as an adult. Since I did not have a dream job to plan my life around, I set myself up for failure without my realizing it.


I learned how to struggle financially since this is what I saw around me. After I married, I learned even more since all of our neighbors and friends were struggling. This is where I learned poverty thoughts, where determination turned into failure.

Watching all that was going on around me I soon learned that men went to work, disliked their jobs and never earned enough money, while women stayed home, raised children and became the ultimate homemaker.

I learned from my best friend and neighbor how to can peaches, pickles, jam, and beets. I learned how to make clothes for my children so I would not spend so much money at the store. I love doing creative and artistic things so cooking and sewing are even now quite enjoyable, but that was not all that I was learning. I was learning near-poverty thinking because all of this was not the act itself, but the reason for doing it. To save money, not to spend so much money or to believe that there was not enough money to do and have all that I wanted.

I learned to struggle. Struggle, became the name of the game, but we never called it that. It actually was entrapment in a way of life that we could not get out of. We all believed the same. We did not believe in wealth or living in a way that would induce wealth, we believed we would struggle in near-poverty for the rest of our lives.


Except for my friend who canned peaches and sewed with me. One day she came to the realization that no one was going to take care of her. That she would be responsible for taking care of herself and she made a choice to change her life by changing the way she made money and the amount of money she made.


Words and actions that create a lack-of, continuous worry and struggles need to be changed to those that create prosperity, confidence and freedom. You are changing thoughts that are natural to your way of thinking and that fit the pattern that you are familiar with, to thoughts that are conducive to the way a wealthy person would think. It only takes seconds to change the thoughts running through your mind.

A wealthy person would not need or even think of using coupons when shopping or eating in a restaurant, after all, that would not contribute to being wealthy. Remember that with wealth there is freedom and you are not free if you are confined to the worry of not enough money and to using coupons. Instead you are continually worrying about having enough money for the food you are buying, therefore your mind-set is of poverty.


I had a friend who has since passed on, say to me one day. “I have so much money that I could never spend it all.” This coming from a man who I remember some 30 years’ prior was struggling to make his company successful and make enough money to survive. These were words that astonished me when he said them, but I also wondered how it would feel if I were in his shoes.

I now choose my thoughts, choose what I want to think in the very moment. There is an instantaneous change in the way my body feels when I change my thoughts. If I am concerned or think about how much an item costs, I quickly change this thought. I can go from worry to wealth consciousness in a fraction of a second and it is breathtaking. I know this way of thinking is changing my life right now, as I write this.

I keep what he said in my thoughts, often. These words are even more powerful because this is someone I knew, and he said this to me not because he was boasting, but because it was a fact.


Are you thinking thoughts of near-poverty?

List messages of struggle and lack of that are now a part of the way you think and live.

Ask yourself if these messages are still valid.

If not, then let them go.

Incorporate new wealth-based messages into your thoughts.

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Posted by JoAnna Boccard on April 30th, 2010 in Uncategorized | 0 comments

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