The latest news on this change — carefully culled from the world wide web by our change agents. They do the surfing, so you don't have to!
Standing Out From the White Noise Online
If you have an idea for a new businesses, the internet might be the first place to begin your efforts. While you won't get the exposure of a national TV spot, there is a heightened ability to target specific groups of interest, and to establish some brand consistency without the need for many resources up front. About.com offers up a list of pointers to develop and maintain a presence within the onslaught of offers online.