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Hollywood's Smoky Love Affair
Think back to cinema’s golden era when films were black and white and the big names were Humphrey Bogart and Joan Crawford. While recalling the classics, you might also remember another detail. Everyone smoked. And it’s no coincidence that all the heroes and heroines had a cigarette dangling from their lips.
Researchers from the University of California, San Francisco found contracts between tobacco companies and film studios created to establish cross-promotion between cigarettes and movies. Movie stars who endorsed certain brands of cigarettes were paid the equivalent of millions of dollars by today’s standards.
All that smoking depicted in films was not a reflection of Americans' love of tobacco at the time, researchers say. Rather this shows that cigarette smoking in films was deliberate and premeditated to be highly influential.
Some experts argue that these findings support the idea that movies today that have smoking in them should receive an “R” rating. Do you think removing cigarettes from youth-oriented movies would help stop kids from smoking? Would it help you in your quitting smoking efforts? [WebMD]