Primetime Placement

If you think the shout outs to Tacori and the Hilton on the finale of "The Bachelor: London Calling" win for biggest product placements of the week, wait until you watch the next episode of "American Idol."

Ford plans to unveil its revamped Focus during a 45-second music video on the show, which airs at 9 pm on Fox. The compact coupe gets 35 miles per gallon and features SYNC, a voice-activated in-car communication system. Updates include a new roof-line spoiler, 17-inch aluminum wheels and more.

The marketing gurus at Ford seem pretty stoked about the decision to show the new car on TV rather than at the traditional auto show, calling it an "awesome opportunity." What do you think? Will product placement spike new car sales, or is the consuer just annoyed by an extra-long "commercial?" [Detroit Free Press]